350.org, the group organising the world-wide 10/10/10 Global Work Party, of which the 'No Pressure' film was supposed to be a part, have renounced the film and cut all ties with 10:10 -
... neither we nor any of our partners saw the video before 10:10 released it live on the internet. Once we viewed it, we immediately urged 10:10 to take it off the web. The video is diametrically opposed to everything we and this movement stands for.
We respect 10:10's previous work to encourage companies, schools, and churches to voluntarily cut their carbon emissions 10%. Upon seeing the video, however, we have informed 10:10 that we can no longer remain partners on 10/10/10 or any other initiative.
That's pretty final, I would have thought.
It's interesting how every organisation that has commented so far has stressed that they had not seen the video before it was released. A massive case of "nothing to do with me, Guv."
Read the whole thing here (not a permanent link - just their media page).