Looks like Sony were as repelled by the 10:10 thing as anyone.
Over at k2p:
Sony has supported the 10:10 climate change campaign because we share its objective to reduce carbon emissions. However, we strongly condemn the “No Pressure” video which was conceived, produced and released by 10:10 entirely without the knowledge or involvement of Sony. The company considers the video to be ill-conceived and in extremely bad taste.
As a result we have taken the decision to disassociate ourselves from 10:10 at this time.
Director of Corporate Communications
Press release expected tomorrow.
UPDATE: Any mention of 10:10 has now been removed from Sony's Wikipedia entry here. A Google search brought up the following:
In 2010, Sony became a sponsor of the 10:10 global warming mitigation group and funded the making of the No Pressure film.
But it had been removed from the Wiki page.